diff --git a/src/ble_midi_transport.cpp b/src/ble_midi_transport.cpp
index 71b9a9f..382734f 100644
--- a/src/ble_midi_transport.cpp
+++ b/src/ble_midi_transport.cpp
@@ -95,7 +95,6 @@ bool BleMidiTransport::begin() {
     NimBLEAdvertising* adv = NimBLEDevice::getAdvertising();
     adv->addServiceUUID(BLE_MIDI_SERVICE_UUID);
     adv->setScanResponse(true);
-    adv->setName("JOC Midi");
     adv->start();
 
     initialized = true;