diff --git a/include/led_stub.h b/include/led_stub.h
index 5537f37..87ce4cd 100644
--- a/include/led_stub.h
+++ b/include/led_stub.h
@@ -35,6 +35,8 @@ private:
     bool initialized;
     uint32_t activity_off_time = 0;
     uint8_t saved_r = 0, saved_g = 0, saved_b = 0;
+    uint32_t heartbeat_time = 0;
+    uint8_t heartbeat_phase = 0;
     
 public:
     DefaultLedStub();
diff --git a/platformio.ini b/platformio.ini
index 01ceb8a..c074ca8 100644
--- a/platformio.ini
+++ b/platformio.ini
@@ -16,6 +16,10 @@ build_flags =
     -DARDUINO_USB_MODE=0
     -DARDUINO_USB_CDC_ON_BOOT=1
     -DUSE_TINYUSB=1
+    -DUSB_VID=0x1235
+    -DUSB_PID=0x0103
+    -DUSB_MANUFACTURER="Novation"
+    -DUSB_PRODUCT="Launchpad X"
 
 monitor_speed = 115200
 
diff --git a/src/app_task.cpp b/src/app_task.cpp
index d2739d4..b210eda 100644
--- a/src/app_task.cpp
+++ b/src/app_task.cpp
@@ -55,6 +55,7 @@ void AppTask::process_midi_event(const MidiEvent& event) {
         uint8_t cin = event.channel;
         uint8_t packet[3] = {event.data1, event.data2, 0};
         process_sysex_packet(packet, cin);
+        led_driver->flash_sysex();
         return;
     }
 
diff --git a/src/led_stub.cpp b/src/led_stub.cpp
index c64b955..654c812 100644
--- a/src/led_stub.cpp
+++ b/src/led_stub.cpp
@@ -277,20 +277,44 @@ void DefaultLedStub::flash_activity() {
         }
     }
 
-    // Flash LED 0 white
-    mux_ptr->set_led_color(0, 255, 255, 255);
+    // Flash ALL LEDs white for SysEx (more visible), LED 0 for regular MIDI
+    for (int i = 0; i < NUM_LEDS; i++) {
+        mux_ptr->set_led_color(i, 255, 255, 255);
+    }
     mux_ptr->show();
-    activity_off_time = now + 30;
+    activity_off_time = now + 50;
+}
+
+void DefaultLedStub::flash_sysex() {
+    if (!initialized || !mux_ptr) return;
+    for (int i = 0; i < NUM_LEDS; i++) {
+        mux_ptr->set_led_color(i, 255, 255, 255);
+    }
+    mux_ptr->show();
+    activity_off_time = millis() + 200;
 }
 
 void DefaultLedStub::update() {
     if (!initialized || !mux_ptr) return;
 
-    // Turn off activity flash after 30ms
+    // Turn off activity flash
     uint32_t now = millis();
     if (activity_off_time > 0 && now >= activity_off_time) {
         mux_ptr->set_led_color(0, saved_r, saved_g, saved_b);
         mux_ptr->show();
         activity_off_time = 0;
     }
+
+    // Heartbeat: pulse LED 9 slowly so we know device is alive
+    if (now - heartbeat_time > 2000) {
+        heartbeat_time = now;
+        heartbeat_phase = 1;
+    }
+    if (heartbeat_phase) {
+        uint8_t brightness = (heartbeat_phase < 100) ? (heartbeat_phase * 2) : (400 - heartbeat_phase * 2);
+        mux_ptr->set_led_color(9, brightness, brightness / 4, 0);
+        mux_ptr->show();
+        heartbeat_phase++;
+        if (heartbeat_phase > 200) heartbeat_phase = 0;
+    }
 }